Top 5 Beauty Retail Apps on Android in Netherlands: Q4 2022

During the fourth quarter of 2022, the top beauty retail apps in the Netherlands on the Android platform showed varied performance in terms of downloads and active users. Here is a detailed look at the trends for each app.

Douglas – Parfüm & Kosmetik saw a notable uptick in weekly downloads, starting from around 1.5K at the beginning of October and reaching a peak of approximately 3.3K by the end of November. Meanwhile, its weekly active users also increased steadily, beginning at roughly 9.6K in late September and peaking at around 11.8K in late November.

LOOKFANTASTIC -Beauty Shopping experienced a decline in both downloads and active users over the quarter. Weekly downloads dropped from about 813 at the end of September to around 176 by the end of December. Similarly, weekly active users decreased from 8.4K at the start of the quarter to 4.4K by its end.

Nykaa Fashion – Shopping App had relatively low download numbers, starting at 20 in late September and fluctuating slightly throughout the quarter, ending with 20 downloads in the last week of December. The app’s weekly active users increased modestly from 56 in late September to 98 by mid-December.

BEAUTY BAY had a modest performance in downloads, with numbers ranging from 5 to 29 downloads per week. The active users showed a slight decline from 141 in late September to 107 by the end of December.

Lush Fresh Handmade Cosmetics had minimal download activity, with weekly downloads fluctuating between 0 and 19 throughout the quarter. Active user data was not available for this app.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.